BUSINESS & LEGAL STRATEGIES FOR SUSTAINABLE GROWTH AND RISK MITIGATION
The United States remains one of the most attractive markets in the world for international expansion. From luxury goods to industrial equipment to food, fashion, and sports products, American consumers continue to demonstrate strong demand for Italian-made excellence.
However, success in the U.S. requires more than a great product. Without proper legal and organizational planning, even the most promising companies can suffer major losses, face unexpected lawsuits, or fail to capitalize on their investment. Many companies enter the U.S. market with optimism—pouring in capital, inventory, and staffing—only to discover that the “business as usual” approach from Europe doesn't translate to long-term success in the U.S.
The difference isn't just cultural. It's legal, structural, and operational.
